Meet the Tails of Joyfolk

Meet the beloved pets behind Joyfolk—the heart and paws of everything we do.

Boomer

Chief Tasting Officer & adventure scout

Boomer is a soon-to-be 5-year-old yellow Labrador with a heart as big as his appetite. From lakeside splashes to forest walks, he’s the ultimate adventure buddy and loyal protector, always just a step behind or curled under the desk while work happens above. A certified goofball, Boomer brings laughter, muddy paw prints, and pure joy to every day. Follow his life outside the office at @boome.rdog.

Special skills: bone-chewing meditation, snack detection, unconditional companionship

Penelope

Vice President of Perch & Purr Operations

Penelope (aka Sweet Pea) is a regal 4-year-old blue calico Maine Coon with storybook charm, dainty white paws and the quiet confidence of a feline who knows she runs the house. Recently adopted after retiring from her life as a breeding queen, she now graces Joyfolk HQ with her gentle presence. She’s happiest on her high perch, observing the world like royalty, but loves a good head rub and being close to her people.

Special skills: dignified loafing, emotional regulation, quiet wisdom

Luna

Junior Happiness Intern (In Training)

Don’t let her size fool you, this high silver cream smoke Maine Coon kitten is a tiny whirlwind of wonder. Luna (aka Luna Patuna) may be just 12 weeks old, but she’s already proving to be a fearless explorer, a fierce feather-chaser, and the most loving little shadow. She belongs to the next generation of Joyfolk riding shotgun on her boy’s shoulder or curled by his side each night.

Special skills: kitten zoomies, feather toy reconnaissance, tiny snores that melt hearts